Client Background

A regional advertising agency specializing in traditional media sought Propel Partners to enhance their capabilities in digital advertising. The agency’s primary goal was to provide their clients with more sophisticated digital media strategies and services, improving client retention and growing revenue.

Challenges

The agency faced several challenges:

• Limited expertise in digital media buying and analytics.
• An outdated process for campaign management, leading to inefficiencies.
• A lack of a cohesive strategy to integrate digital media with their traditional offerings.
• A desire to drive higher ROI for their clients while attracting new business.

Our Approach

Propel Partners worked closely with the agency’s leadership to design and implement a comprehensive digital media strategy. Our approach included:

1. Capability Assessment: Conducted an audit of the agency’s current operations and identified gaps in digital media expertise, tools, and processes.
2. Training & Development: Delivered targeted workshops for the agency’s team on digital advertising platforms, data analytics, and programmatic media buying.
3. Platform Selection & Implementation: Assisted in selecting and implementing a scalable digital media platform that streamlined campaign management, tracking, and reporting.
4. Strategy Development: Developed client-specific digital strategies that complemented existing traditional campaigns, emphasizing measurable outcomes.
5. Performance Metrics: Built dashboards for real-time performance monitoring, enabling the agency to optimize client campaigns more effectively.

Results

• Revenue Growth: The agency experienced a 700% increase in revenue within the first 18 months, driven by new digital offerings and higher client satisfaction.
• Improved Efficiency: Campaign turnaround times decreased by 40%, allowing the agency to handle a higher volume of clients.
• Enhanced Client Service: Clients benefitted from data-driven insights, leading to better ROI on advertising spend.
• Market Differentiation: The agency established itself as a leader in integrating traditional and digital media strategies in their region, attracting new high-value clients.

Conclusion

By partnering with Propel Partners, the regional advertising agency not only transformed its service offerings but also significantly boosted its market competitiveness and profitability. This case highlights the power of aligning strategic vision with actionable expertise to achieve transformative results.